Introduction to Digital Marketing with SEO

• Categories

  Digital Marketing

• Feedback

  4.1

SEO is short for search engine optimization. In the world of digital marketing, this marketing strategy plays an important role in helping you increase your reach to potential customers. While, Google doesn’t share its overall search volume, it’s safe to say it’s a lot. Some a have estimated it at 3.5 billion searches per day and the volume of searches grows by 10% every year. We’re also aware that Google has the largest market share at 92%, compared to Bing or Yahoo! Knowing all this, it’s clear that SEO is a no-brainer to meet your customers where they’re searching and spending time.

So, what does this mean for your business? It means search engines are a prime place to advertise your businesses products or services. Having SEO as a key part of your digital marketing arsenal is crucial to help search engines find, crawl and index your website into their catalogue.

The benefits of SEO are plentiful. Since Google ranks sites that provide the best content to users, a lot of tactics and strategies that improve SEO, also makes your website a more effective place for users:
1)Improves website user experience.
2)Increase sales through inbound leads.
3)Makes your website mobile-friendly.
4)Increases website speed time.